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Object-types and archetypes 1997 Paperback Objets-types et archétypes questions the emergence of the notion of the archetype in design in the nineties. Universal models are once again being sought, no longer rooted in the logic of production as in the case of standardisation but in that of imagery and communication. Where previously standardisation provided a beautiful, quality product for all, thanks to the rationalisation of the production process, the archetype gives us an image of an object that is readable and understandable by all, while communication has now become an integral part of the production process. |
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Contents : Forward by Henri Griffon, president
of Industries Françaises de l'Ameublement, texts by Christine
Colin (The archetype is a dream), Gérard Laizé,
Pierre Staudenmeyer (Information glut, the marketing crisis?),
Pierre-Etienne Feerchack (Splendours and constraints of moulding),
interviews with Philippe Starck, Martin Szekely, Roger Tallon,
François Dary (Ronéo), projects and designs by Counot-Blandin,
Francesco Binfarè, Gaetano Pesce, Richard Peduzzi, Daniel
Ezan, Mattthew Hilton, Didier Cornille, Alain Chauvel, Sylvain
Joly, Philippe Gonet, Martin Piquenard, Cherif, René Barba,
Philippe Sofioti, Elixir, Pezzini Global Design, Cent Degrés.
Graphic design: Studio François Mutterer, Brigitte Leroy
and Georges Bréhier, copy editor: Christine Guyoton, translation:
Ronald Corlette Theuil.
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